“That’s driving our innovation processes.” We are trying, with certain of our launches, to offer inclusive products that can accompany women in the different life stages, like pregnancy, maternity and periods, and we’re starting to look at menopause,” Cambuzat said. Since then, that has filtered into our collections. “We were quite brave, we touched the representation of women in lingerie. “We repositioned the brands to address all women,” he explained.
“It has a distinctive artistic universe that will take root in the Chantelle ecosystem and notably benefit from the brand’s strengths and reputation internationally.”Ĭhantelle X will offer three ranges - Essential, Signature and Couture - with prices ranging from around 70 euros to upward of 120 euros for the most expensive pieces.įashion photographer Cambuzat joined the company, which was founded in 1876, in 2018, charged with updating its marketing and positioning to appeal to a broader array of consumers and address changing mind-sets around lingerie. “With Chantelle X, we wanted to go in a new direction, with a specific territory that will seduce some of our existing consumers, but will also allow us to attract new consumers,” he explained.
“We attempted to evolve and grow Chantal Thomass and to seduce new customers, especially internationally, but in parallel, Chantelle’s strength internationally, linked to its repositioning over the past four or five years, has encouraged us to develop, in the high-end seduction segment, this new brand with a creative, original and innovative vision.”Ĭhantelle X will debut in September, and will offer a high-end selection of lingerie as well as a few ready-to-wear pieces with a positioning centered on a contemporary vision of seduction, Cambuzat said. We teamed up with one of our favorite mamas, Chantelle, to bring you some of her go-to pieces for her little one! Don't miss the matching looks for mom! Follow for more mommy and me styling tips!
MUMU X CHANTELLE CODE
4482099445803 The Case Onesie ~ Beige Everyday Stripe 48.00 ///s/files/1/2203/5897/products/IMG_5280.jpg?v=1618002298 ///s/files/1/2203/5897/products/IMG_5280_large.jpg?v=1618002298 USD OutOfStock Kids Baby Clothes Clothes Cologne's Picks Dynamic Code Buckert End of Summer Sale - All Sale exclude collection swatches For The Boys Kids Match Your Mama Mumu x Chantelle Neutrals Collection New Mu Stripes Vacation Shop
MUMU X CHANTELLE PLUS
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